Worked with founder Stephen Engblom to revise the branding for his company that was shifting to focus on primarily architecture, with planning as less of a forefront service. The ‘o’ was chosen as a focal point, with the stylization to highlight the correct pronunciation of the name as well as being utilized as a visual icon.

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Initial explorations included research into Scandinavian design as the founder's surname is of Swedish descent and translates to 'meadow flower'. The design philosophies from this design style are held within his architectural design and planning projects, and wanted this to be reflected in the updated branding.